Creative Thinker
Art Director
UX/UI Designer
Delivering bold experiences with a human-centric lens
Featured Work
Infinite Goods
E-commerce redesign for sustainable fashion
Creating Space
A brand campaign that brings future travel for all
Human By Design
A brand campaign of the first conference on human augmentation
Expertise
Design Strategy
User Research
Visual Design
Interaction Design
I am a results-driven art director and UX designer, passionate about creating meaningful connections and gaining profound insights into user behavior. Leveraging my extensive expertise in media, fashion, and design, I specialize in strategically crafting compelling campaigns and products that build trust and captivate diverse audiences. My meticulous design approach and user empathy drive innovative solutions that make a lasting impact and contribute to a better future.
Design Process
I strive to apply empathy, thought, and beauty in my design process.
Strategy
I start by delving into the core motivations that connects us, aiming to grasp the “why” behind complex issues. Through contextual inquiry and thorough research, I chart paths toward innovative solutions.
Design
In executing solutions, I meticulously integrate data insights with fundamental design principles like typography, color theory, and grid systems. This ensures a cohesive, intuitive, and seamless user experience.
Impact
I embrace the belief that there’s no one-size-fits-all answer. Prioritizing curiosity and user needs while remaining open to iteration fosters ongoing improvement and collaborative efforts toward positive change.
Selected Clients
Abbott
AMEX
Ally Bank
AT&T
BuzzFeed
BMW
Cleveland Clinic
CNN
General Motors
General Energy
Kaiser Permanente
KPMG
Invesco QQQ
HULU
DC Comics
Roberto Coin
Gilead Sciences
Humana
Novartis
Moët Hennessy
Salvatore Ferragamo
Target
Godiva
Condé Nast
Lexus
Nasdaq
Morgan Stanley
Land Rover
Volvo
Warner Bros. Discovery
Titan Health Awards 2023
Campaign Experience Awards Finalist 2020
Internationalist Awards of Innovation 2018
Promax BDA Global Excellence Award 2018
Webby Awards 2018
Pressboard Awards 2018
Digiday Award Winner 2017
Cannes Silver Lion 2017
Awards