Deus Ex / Square Enix
Human By Design
The world’s first conference on human augmentation. An exploration of the intersection of technology and humanity.
In August 2016, a revolutionary conference was held at the Paley Center in New York City, focusing on the topic of human augmentation. Hosted by CNN’s Courageous brand studio in collaboration with Square Enix, the publisher of interactive entertainment products in the Americas, the “Human by Design” campaign aims to delve into the intersection of technology and humanity. The conference will assemble leading experts to engage in meaningful discussions and challenge our perception of being human. The campaign’s visually stunning brand identity and design, spanning ten weeks, is centered around the theme of human augmentation and cyborg culture. The exploration will also examine whether human augmentation should be deemed a human right in today’s society.
CLIENT
Deus Ex / Square Enix 2017
ROLE
Art Direction
Design Lead
Brand Campaign Development
Brand Naming
Brand Campaign Identity Design
Digital Design
Experiential Design
Collateral
CONTRIBUTORS
Courageous Studios
AWARDS + RECOGNITIONS
2017 Cannes Silver Lion
2017 Digiday Award Winner
VISUAL IDENTITY CONCEPT
Human X Design explores the intersection of human and machine. As such, the visual identity of this groundbreaking event represents the harmonious bond of biology and technology using imagery, colors, shapes, and pattern that evoke both the natural and industrial worlds.
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