Morgan Stanley
Creating Space
A spacewalk through Times Square. Bringing future space travel for all.
As women make up just 11% of astronauts and with the space economy projected to reach $1 trillion by 2040, Morgan Stanley saw an opportunity to champion inclusivity in the space market. To bridge this gap and attract investors, they partnered with Courageous Studios to launch "Creating Space," a branded campaign focused on designing a conceptual spacesuit for women, ensuring future space travel for all.
Inspired by space missions and the night sky, the campaign’s visual identity was seamlessly integrated with Morgan Stanley’s branding across all touchpoints, culminating in the unveiling of the "Access I" suit at the "Spacewalk Through Times Square" event.
CLIENT
Morgan Stanley 2022
ROLE
Art Direction
Brand Campaign Design
Experiential Design
Digital Design
Collateral
CONTRIBUTORS
Courageous Studios
“We need to create a spacesuit that really encompasses the entire population.”
— VINITA MARWAHA MADILL, Space Engineer, Founder of Rocket Women
“If you’re going to be in space and you want to be competitive, you want to gather the best team. And that should be regardless of background or gender.”
— Kristine Liwag, Head of Aerospace & Defense Equities Research at Morgan Stanley.
Over 2,500 attendees from 54 countries attended the “Creating Space” Times Square activation
Next Project