Follow the Science

An illustrative experience through the four phases of a clinical trial. Bringing awareness to Novartis’ breadth of technology and commitment to medical advancement.

Courageous has partnered with Novartis to launch a campaign emphasizing the importance of clinical trials and encouraging individuals to participate. The infographic breaks down the process into four phases. It showcases Novartis’ dedication to utilizing technology and data to find solutions for patients worldwide seeking treatment for various diseases. The goal is to make science accessible and understandable, so we invite our audience to witness the laboratory’s scientific process. Through this journey, facilitated by the laboratory’s pneumatic tube system, informative testimonials, technical information, and statistics narrate Novartis’ story. The design philosophy simplifies complex ideas while promoting optimism for a healthier and brighter future. We have used a monochromatic and futuristic palette with white backgrounds, highlights, simple line iconography, and abstract illustrations to achieve this.

CLIENT
Novartis 2019

ROLE
Art Direction
Design Lead
Digital Design

CONTRIBUTORS
Courageous Studios