Evolution

The transformation to an all-electric future. Leading the world toward zero emissions by getting everybody in an electric vehicle.

General Motors is committed to leading the world toward a sustainable and electric future. To showcase their all-electric transformation, GM partnered with Courageous Studios to create the EVolution campaign. This campaign features a series of films and articles highlighting the flexibility and revolutionary power of the Ultium Platform, the beauty of EV design, and the personal stories of EV owners. 

The campaign’s visual identity is centered around themes of progression and transformation, with electric charge field line patterns representing the energy and movement of GM’s journey toward an electric future. Blueprints are used to emphasize the technical and process-driven aspects of innovation. In summary, the campaign has effectively increased recognition of GM as a reliable brand and frontrunner in promoting eco-friendly transportation.